From the monthly archives: March 2011
Information is being created more quickly and by more people every day. Anybody with internet access now has the ability to spread news and information at broadband speeds. This means that news is coming from millions of point sources, enhancing the web of information that we have already come to know. This information revolution presents a crossroads for companies: get lost in the clutter, or stand out like never before. In this presentation, Andrew Bredenkamp …
The rise of China and India (Chindia) has had a significant impact on the global economy as their markets have opened up to western companies and their labor force has become more highly educated. This presentation delves into the game changing effects Chindia has on already developed economies; specifically, do China and India pose an opportunity? Or are they a threat to take over previously developed businesses?
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The affect of machine translation (MT) in the globalization industry has been astounding do to MT’s ability to cut costs and shorten the time to market for products. With growing demand for MT, the question is posed as to how MT applications are able to overcome new linguistic and technical challenges (such as internationalization) and how these problems are being addressed by companies using machine translation.
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Software internationalization can be a seemingly arduous task that is difficult to track. The fact is that there are methods to map out and track product globalization; ways that remain compliant and standardized. Speakers from three companies, Adobe, Autodesk and Yahoo!, share their expertise, including what they think works and doesn’t work, in software globalization.
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People across the world are wired differently. With this being the case, it is important to design products specific to the intended locale. A mis-internationalized product will become confusing for its market, resulting in a loss in investment for the project. Follow along with Talia Baruch (below) goes over how to hit home, literally and figuratively, with internationalized and localized products.
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