From the monthly archives: October 2011
Common Sense Advisory, Inc., an independent market research firm specializing in the language services industry, has released “How to Craft a Multilingual Web Strategy.” The report uses the US Hispanic market to showcase the best and worst online ethnic marketing strategies from 12 global companies, including GE, Samsung and McDonald’s.
For info, email info@commonsenseadvisory.com or visit http://www.commonsenseadvisory.com…
Use of PC’s has increased at a steady rate while use of tablets and smartphones forcasts to be increasing at an exponential rate in recent years. Also note how use of devices will increase in foreign countries in the coming years.
Do you have the strategies in place to become global ready and take advantage of this expanding foreign market?…
Netflix to Launch Service in the UK and Ireland for Streaming Movies and TV Shows in Early 2012
Netflix announced today that they will expand their streaming services to the UK and Ireland by early 2012, a move that will offer unlimited streaming to internet devices for users in those locales.
Netflix has expanded its international reach greatly in recent years by expanding to Canada in 2010 and to 43 countries in Latin America and
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Most of us have an idea as to what foreign languages sound like. We can identify the different tones and sounds as belonging to say German or Italian, although we don’t fully understand all the words. So what does English sound like to a foreigner? Thanks to this short film entitled Skwerl we get an idea…
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With a number of foreign markets emerging with buying power and tech-aptitude, product managers are focusing more on adapting their products to those foreign markets. This is especially the case with the emergence of smart phones and social networks that are capable of providing a platform for games. The combination of these emerging markets and emerging game platforms has led to an emphasis on localization for game developers.
Game localization is the process …
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