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"Emerging Markets"
With the recent surpassing of mobile web traffic over classic PC-based traffic, emphasis has been placed on businesses to establish themselves in the mobile realm. However, much of this mobile growth is coming internationally, leading to a need to integrate mobile development with localization.
Projections
Everyday we read the “latest projections” for mobile, each telling us a different statistic, but all demonstrating the same idea: mobile usage is surpassing PC usage and mobile usage is …
Use of PC’s has increased at a steady rate while use of tablets and smartphones forcasts to be increasing at an exponential rate in recent years. Also note how use of devices will increase in foreign countries in the coming years.
Do you have the strategies in place to become global ready and take advantage of this expanding foreign market?…
Netflix to Launch Service in the UK and Ireland for Streaming Movies and TV Shows in Early 2012
Netflix announced today that they will expand their streaming services to the UK and Ireland by early 2012, a move that will offer unlimited streaming to internet devices for users in those locales.
Netflix has expanded its international reach greatly in recent years by expanding to Canada in 2010 and to 43 countries in Latin America and
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With a number of foreign markets emerging with buying power and tech-aptitude, product managers are focusing more on adapting their products to those foreign markets. This is especially the case with the emergence of smart phones and social networks that are capable of providing a platform for games. The combination of these emerging markets and emerging game platforms has led to an emphasis on localization for game developers.
Game localization is the process …
The Emergence of Brazil
With nearly one-third of the world population using the internet, more and more opportunities are arising for people to communicate and for companies to reach new markets. Adapting an e-commerce website to a new locale has become an essential way for online businesses to survive and thrive in new markets. In an insightful post from the GPI Translation Blog, we learn first hand some of the strategies that go into …
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